Tag Archives: Website

Four New Charts That Show the Value of Small Business Blogging

Need more proof that blogging is important to your small business?  Check out the stats in these newly issued charts.

Excerpt:  Of course, it’s not just about quantity — quality is also important here. But the HubSpot charts and statistics echo what I’ve seen with my own clients in the past. It takes a little time to gain traction and see results, but when a small business consistently publishes quality content each month, and keeps doing so for several months to a year (and more), website traffic goes up along with other goals — whether it be lead gen or product sales or whatever.

Read full article via Four New Charts That Show the Value of Small Business Blogging.  From Small Business Search Marketing

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Make the Most of Guest Blogging: Second-Tier Link Building

Guest posts on this site also enjoy a byline link back to the author and author’s affiliation or business plus exposure as to their expertise on subject.

Excerpt:  Link building is the website promotional strategy for acquiring direct inbound links to your site. It’s an important driver that helps your website rank higher in the search engines. Second-tier link building is a bit more complex: it’s an often ignored strategy for where you acquire links to webpages outside your domain that link to your pages.

Read full article via Make the Most of Guest Blogging: Second-Tier Link Building.  From KISSmetrics

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Picture Perfect: Image Sizing Cheat Sheet for Social Media (Infographic)

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The Conversion Rate Optimization Report 2012 (Infographic)

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15 Fresh Resources for Increasing Ecommerce Conversions

Recommended for 15 resource links with good information each.  Website, retail, ecommerce — getting ready for the Holiday Season.

Excerpt:  So apparently no one knows how to spell Ecommerce correctly (eCommerce, E-Commerce, e-Commerce, ECommerce) having said that, after reading these 15 recent & insightful posts you’ll be such an e-whatever expert that you won’t care how it’s spelled.

Read list and links here via 15 Fresh Resources for Increasing Ecommerce Conversions | Unbounce.

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Elements of a Compelling Landing Page (Infographic)

good-landing-page-infographic
Find more amazing infographics on NerdGraph Infographics

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The Best WordPress Related Websites on the Internet

Websites — this is a great list of the best sources and answers for your WordPress site.  This is the revised third edition according to the author.

Excerpt:  That provided me with enough impetus to start from scratch. I felt that, in order to provide a resource of true worth to WordPress enthusiasts, I needed to be more ruthless with the list, and also offer up some additional context to point people in the right direction.

So that is why this newest edition of the WPMU 100 is in fact the WPMU 40. I have slashed 60 sites from the original list, based upon merit alone (as opposed to previous rankings). Furthermore, each site has been reviewed and can be filtered by four categories:

News: the latest updates regarding WordPress itself, and WordPress products/services
Reviews: coverage on themes, plugins and services
Tutorials: guides and how-tos
Dev: resources for WordPress developers

Read full article and list via The Best WordPress Related Websites on the Internet – WPMU.org.

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50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages

Great information article for website how-to.  The article is written with KISSmetrics usual detail and easy to understand how-to by examples.  Recommended

Excerpt:  Let’s start with creating seductive headlines.

Read full article via 50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages.  From KISSmetrics

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Content Marketing: McGladrey’s 4-Step Process Increases Content Production 300%, Web Traffic 100%

Recommended read for all small business.  The article includes great takeaway how-to in website content design and management for impressive results.   The example in the article is a tax and consulting firm but the tips and advice hold true for all businesses.

Excerpt:  SUMMARY: If the website is the center of the marketing universe, content is the cement that holds that foundation together, according to Eric Webb, Senior Director of Communications & Brand, McGladrey, a global assurance, tax and consulting firm.

This case study covers how McGladrey completely revamped its content marketing and website design, streamlining content production in the process. The company increased Web traffic, boosted its content production, and, in a less than three-month period, can now attribute $427,000 in business to its content marketing strategy.

Read full content via Content Marketing: McGladrey’s 4-step process increases content production 300%, Web traffic 100% | MarketingSherpa.

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Marketing Events With Social Media (Infographic)

Source: cvent.com via Angie on Pinterest

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The Ultimate Guide To Creating Viral Content

As we have come to expect from KISSmetric’s how-to articles, this one has in depth how-to, examples and tips.  Recommended read for all small business websites  —  be it blog or video or …..

Excerpt:  All of us have witnessed the phenomenon of the viral video first hand. From the days of the Numa Numa guy on YouTube to the latest Volkswagen ad, we now know that there is value to be had if our content is viewed by large numbers of (hopefully interested) people.

But video is not the only kind of content that can go viral; there have been many blog posts, forum comments, infographics and images that have traveled virally too.

Every marketer understands the potential that exists with the internet, but creating content that travels virally is no easy feat; it depends on a large number of humans having a related emotional reaction to your content.

Many marketers have been quick to point out that it is impossible to “create” viral content and that virality is not a product in itself but an effect. A viral reaction to an image/blog post or a video can occur, but the content cannot be viral through its very nature.

But Is That True? Is It Possible To “Create” Viral Content?

Within this guide to making viral content ……

Read full article via The Ultimate Guide To Creating Viral Content.  From KISSmetrics

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Online Courses from the World’s Experts | Udemy

Did you guys know about this site?  There are many free courses plus some paid   OR   if you have expertise and something to teach, create a course.   Great site to use and know about  —  small business education

Excerpt from their introduction FAQ:

What is Udemy?
Udemy is a website that empowers anyone to teach and learn online. On Udemy, there are thousands of online courses from the best instructors in the world. Furthermore, if you’re an expert you can share your knowledge by creating an online course on Udemy.

Udemy’s platform makes it easy for experts to build an online course. Instructors can use video, PowerPoint, PDFs, audio, zip files and live classes to quickly build a course and share their expertise with anyone in the world with an internet connection.

  • What kinds of courses do you offer?

    Courses on Udemy are usually multi-part, meaning there are many lessons within one course. Udemy instructors get to choose what format(s) they want to teach with – but most courses include a mix of video, audio, presentations and documents. You can take courses across a great breadth of categories, including: business & entrepreneurship, academics, the arts, health & fitness, language, music, technology, games, and more.

  • How much do courses cost?

    The majority of courses on Udemy are free, but some are paid. Instructors choose the price of their course, so prices often vary greatly depending on subject, instructor and the depth of the content

    Check out courses available or sign up to create and teach a course  Online Courses from the World’s Experts | Udemy.

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Checkout Champions: 10 Tips To Win More Ecommerce Sales

Here are good tips and reminders to keep your customer check out a pleasant experience to increase your sales.   The article is in KISSmetrics style of lots of information with examples, an easy read and tips to use.  Website  eCommerce

Excerpt:  We often try to find new ways to increase the conversion rate of our product or landing pages; however, one thing that we might forget is the checkout process. Many think that once the visitor clicks “add to cart,” they will complete the checkout process.

In reality, the checkout process is as important as the landing page itself. If something goes wrong or if the customer finds the process too complicated, chances are he or she will leave.

Here are a few tips on how to use your checkout process to drive your overall conversion rate…and most importantly: sales!

Read full article via Checkout Champions: 10 Tips To Win More Ecommerce Sales.  From KISSmetrics

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What the Rise of Animated GIFs Means for Content

Another marketing and website tool  —  one that is gaining popularity again but I think one would want to use some cautions.  Distracting versus enhancing could easily be a negative.

Excerpt:   No matter whether you think they are annoying or alluring, animated GIFs – essentially embedded mini-slideshows of photos that play automatically to make the images appear to move on the webpage — might be a growing force in content.

Not just suited for replaying live moments, GIFs allow publications to further express their voice, such as how The New York Times uses GIFs for its Still Life series with writers sharing images and personal essays.

The GIF is making a comeback by being both functional and allowing any person, brand, or publication to add another form of artistic expression to their editorial content.

Read full article via What the Rise of Animated GIFs Means for Content.  From Content Strategist

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Customer Experience Should Be Part of Your Business – HBR

More great takeaways from HBR this morning.   The obvious changes to customer facing portals is important but until you can know and address the basic underlying values that need to be improved just a face fix won’t work.  CRM

Excerpt:  What’s the best way to optimize your customer experience? Why not fix it where it happens? Improve the experience on your website. Improve the experience in your retail locations or call centers. This strategy makes perfect sense, and it aligns nicely with the way your company is probably organized — with the website, retail locations, and contact centers each in their neat little silo.

But based on our research, this natural strategy doesn’t work because it lacks any understanding of the larger, cross-channel journeys that your customers take

Read full article via Customer Experience Should Be Part of Your Business – Harley Manning – Harvard Business Review.

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