There is definitely value to be gained by competitive intelligence teams, but the understanding and how-to are, in my opinion, yet to be mastered. Good read for all leadership and management
Excerpt: For CI efforts to shine bright from the top of the food chain, CI teams must prove their efforts positively impact the quality of decision-making among executives and departments leaders. It’s actually not about quantifying tactics or measuring ROI like other service functions may do, CI functions must prove their value is supportive, much like accounting or project management. So instead of waiting for management to ask about analysis and results, CI functions must be proactive and transparent about showing it.
Here are five ways CI teams can show their value day-to-day and in the long term:
Read full article 5 Ways Competitive Intelligence Teams Can Prove Their Worth. From Clear Technology to Compete