Recommended if you are in a leadership and management role. Communications how-to.
Excerpt: After studying hundreds of speeches, I’ve found that the most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved.
That tension helps them persuade the audience to adopt a new mindset or behave differently — to move from what is to what could be. And by following Aristotle’s three-part story structure (beginning, middle, end), they create a message that’s easy to digest, remember, and retell.
Here’s how it looks when you chart it out:
Read full article via Structure Your Presentation Like a Story – Nancy Duarte – Harvard Business Review.