Can Twitter Monetise the Cultural Zeitgeist? – Knowledge@Australian School of Business

Good read.  It is an update of where we have been, are now and might go — and  the results expected from “might go”.    Social media

Excerpt:  “When people think about either [Facebook or Twitter], it’s natural to make the comparison, but historically they are very different,” notes Wharton operations and information management professor Shawndra Hill. Yet, Hill adds, this is beginning to change. “The lines today are becoming quite blurry.”

Read full article via Can Twitter Monetise the Cultural Zeitgeist? – Knowledge@Australian School of Business.

Marketing Events With Social Media (Infographic)

Source: cvent.com via Angie on Pinterest

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A Deep Dive Into Facebook Advertising – Learn How To Make It Work For Your Business!

Article features KISSmetric’s usual detailed information and loaded with advice and tips — this time on Facebook advertising.  Many who tried FB early on were disappointed and discarded it — now everyone should take a second look.

Excerpt:  As a savvy internet user you might think no one clicks on Facebook ads.

Wrong.

Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking.

How do you get them to click your ads? More importantly, how do you get them to buy your product?

Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Don’t believe them.

Read full article via A Deep Dive Into Facebook Advertising – Learn How To Make It Work For Your Business!.  From KISSmetrics

Here Come The Tweets: Gnip Offers Access to Full Twitter Archive

Here is a tool that could help marketing a lot although it appears you will have to weigh the cost to benefit.  Social media utilization and history research

Excerpt:  All of that said, whether lots of Twitter buzz translates to actual sales or market movement is still a point of contention between marketers and analysts — especially in the still-nascent days of brands and Big Media figuring out how to most effectively use platforms like Twitter, Facebook and Foursquare to reach consumers.

At the very least, Gnip’s new offering means you won’t have to resort to thumbing the Dewey Decimal cards of the Library of Congress the next time you’re trying to gain access to one of your long-since-tweeted messages. Just be prepared to cough up some green.

Read full article via Here Come The Tweets: Gnip Offers Access to Full Twitter Archive – Mike Isaac – Social – AllThingsD.

The Secret Phrase Top Innovators Use – HBR

Well, I am not sure how “secret” the phrase is, but I do believe that in the current dramatic push to innovate that many have forgotten this basic and important launch.

Excerpt:  How do Google, Facebook and IDEO jumpstart the process that leads to innovation? Often by using the same three words: How Might We. Some of the most successful companies in business today are known for tackling difficult creative challenges by first asking, How might we improve X … or completely re-imagine Y… or find a new way to accomplish Z?

It’s not complicated: The “how might we” approach to innovation ensures that would-be innovators are asking the right questions and using the best wording. Proponents of this increasingly popular practice say it’s surprisingly effective — and that it can be seen as a testament to the power of language in helping to spark creative thinking and freewheeling collaboration.

Read full article via The Secret Phrase Top Innovators Use – Warren Berger – Harvard Business Review.

Facebook Social Ads: What’s Working, What’s Not

Social media, Facebook, advertising — read what the stats show is working and for what kind of businesses.   Small business takeaways.

Excerpt: One of the biggest uncertainties about Facebook is how well its social ads work. The social network and its partners have trotted out study after study showing that people more often click on Sponsored Stories and related ads that contain a friend’s name, but advertisers and especially investors are not yet universally convinced.

Today at TechCrunch’s Crunchup conference in Silicon Valley, we got the skinny from two people who know as much about Facebook advertising as anyone:

Read full article via Facebook Social Ads: What’s Working, What’s Not – Forbes.

Small Businesses Open Storefronts on Facebook

Here is an idea that might work for SOME entrepreneurs and not for others.  It is called F-commerce — your storefront on Facebook.  Read this entrepreneur story — but also read that larger businesses are closing down their Facebook “store”.   Social media and storefronts.

Excerpt:  The rise of F-commerce has been largely haphazard, something Facebook did not instigate or promote. A spokesman declined to discuss the phenomenon, except to acknowledge, “Retailers are experimenting in a number of ways.”

Small businesses seem to be having more success on Facebook than large companies, said Sucharita Mulpuru, a retail analyst at Forrester. Those doing well, she said, generally have less than $100,000 in revenue and fewer than 10 employees. Gap, Nordstrom, J. C. Penney and GameStop, on the other hand, have all shut down Facebook stores in the last 12 months, mostly, Ms. Mulpuru said, because consumers are accustomed to the richer experience on retailing Web sites.

Read full article via Small Businesses Open Storefronts on Facebook – NYTimes.com.

Facebook Provides Rare Peek at How Site is Policed

Did you know? Social media, Facebook, reveals information on its policing of content.

Excerpt: A detailed, and somewhat confusing, chart published by Facebook on its website on Tuesday depicts how reports of various infractions are routed through the company and lays out all the potential outcomes, which can range from an account being disabled to Facebook alerting law enforcement.

Read full article via Facebook provides rare peek at how site is policed | Reuters.

A Beginner’s Guide to Facebook Insights

Great information and written with the expected comprehension level from KISSmetrics.  Social media, Facebook, insights lets you track your effectiveness and need for changes.

Excerpt: By using Facebook Insights you’ll be able to determine the best time of day to post, the best day of the week to post and what type of content is most popular. It is important to note that the Facebook Insights tool is constantly updated to reflect your page’s developments and any patterns that may form. So you’ll need to keep checking back to keep in the loop.

Here are some useful steps for individuals new to Facebook Insights:

Read full article via A Beginner’s Guide to Facebook Insights.  From KISSmetrics

6 Tools Social Media Experts Use to Update Facebook Pages

More on social media today……. Facebook tools that the experts use …..and you can too.   Here KISSmetrics gives us detailed information and explanations…..

Excerpt……..One of the things that the new Facebook pages design makes obvious above all others is the lack of updates on a Facebook page. While updating your Facebook page on Facebook itself is recommended, many businesses will still prefer to use a social media management tool for the sake of productivity and ease of use. This post will show you six tools that social media experts and marketing agencies use to update their Facebook pages.

Read full article….via 6 Tools Social Media Experts Use to Update Facebook Pages.  From KISSmetrics

5 Hot Facebook Marketing Trends

Keeping up with the trends and changes that directly affect your marketing and advertising campaigns is important need-to-know…..this article gives you lots of information on the new social media, Facebook, branding and marketing changes.

Excerpt…….The Facebook Marketing Series is presented by Webtrends, helping brands acquire, engage, nurture and optimize Facebook fans. Get the Social Media Marketing Playbook, a guide for maximizing returns. Download on site

Facebook looks completely different than it did a year ago, so it shouldn’t be surprising that marketing on the social network has also changed a great deal.

Read full article….and download guide……via 5 Hot Facebook Marketing Trends.  From Mashable

The Top Facebook Publishing Apps Used By Retailers

Social media apps …..Facebook publishing — small business takeaways for marketing and sales.

Excerpt……..About 97 percent of web retailers are on Facebook, but a majority of them are using it the most inefficient way possible—without a publishing app, which can centralize the work for you, according to new data from social media analytics firm Campalyst.

Read full article……..via The Top Facebook Publishing Apps Used By Retailers – Business Insider.

The Beginner’s Guide to Instagram

Are you using Instagram?   Did you know Facebook acquired Instagram?    We have yet to find out how Facebook plans to use the newly acquired Instagram, but in case you need an introduction…this article gives you information on “what is” and “what does it do”

Excerpt……Instagram’s calling card is the photo filter, a digital layer that, when added to a standard photo, gives it the appearance of professional editing. Some filters enhance the colors in a photo, while other dull the light to a soft glow for an aged, vintage appearance.

But while Instagram’s filters revolutionized mobile photo editing, they’re only a portion of the appeal. The mobile app boasts over 50 million users, despite only living in iOS and Android devices. Instagram launched on Android just this year — it quickly earned 5 million downloads in six days.

Its success caught the eye of the most valuable social network in the world. Facebook acquired Instagram in April for $1 billion.

Read full article……..via The Beginner’s Guide to Instagram.  From Mashable

FB Launches Facebook Camera – An Instagram-Style Photo Filtering, Sharing, Viewing iOS App

Here is an update on an offering from social media, Facebook.  The camera for iOS is not yet part of their Instagram…..so, we are no doubt in for future improvements and updates…….  It is up to you how best small business can use the new camera.

Excerpt…….Facebook is dead serious about mobile. Today it begins rolling out Facebook Camera for iOS to English-speaking countries, a standalone photos app where you can shoot, filter, and share single or sets of photos and scroll through a feed of photos uploaded to Facebook by your friends. Developed by Facebook’s photos team without the help of Instagram because the acquisition deal hasn’t closed yet, Facebook Camera looks a lot like the app TechCrunch leaked images of a year ago, and is designed for quicker publishing than Facebook’s multi-featured primary mobile app.

Read full article……via FB Launches Facebook Camera – An Instagram-Style Photo Filtering, Sharing, Viewing iOS App | TechCrunch.

Social Media Best Practices Recommendations

More help today for small business social media strategies, how-to and best practices…..to include your blog, Twitter, Facebook and more.

Read full article…….Social Media Best Practices Recommendations.  Scalable Social Media