Cracking Into Video’s Cost Structures

With video now becoming, or is, a big part of online marketing success, this article gives you some basics of the various video price structures in use and what each mean to you.

Excerpt: That being said, CPM remains the main tactic for buying reach and scale, so while the price varies depending on the seller and the level of content, this structure is typically more cost-effective than the others. Conversely, advertisers buying on a CPCV and CPE basis are buying with the explicit understanding that someone is actually seeing their ad and are hopefully more likely to remember the brand, so they are going to be paying more. Similar to display, the online video market may never agree on one single pricing model.

As long as we get both sides to understand the differences between the standard pricing models, advertisers will be ensured high impact and scalable message delivery while mitigating wasted spend.

Read full article via MediaPost Publications Cracking Into Video’s Cost Structures 09/13/2012.  via Online Video Insider

The Ultimate Guide To Creating Viral Content

As we have come to expect from KISSmetric’s how-to articles, this one has in depth how-to, examples and tips.  Recommended read for all small business websites  —  be it blog or video or …..

Excerpt:  All of us have witnessed the phenomenon of the viral video first hand. From the days of the Numa Numa guy on YouTube to the latest Volkswagen ad, we now know that there is value to be had if our content is viewed by large numbers of (hopefully interested) people.

But video is not the only kind of content that can go viral; there have been many blog posts, forum comments, infographics and images that have traveled virally too.

Every marketer understands the potential that exists with the internet, but creating content that travels virally is no easy feat; it depends on a large number of humans having a related emotional reaction to your content.

Many marketers have been quick to point out that it is impossible to “create” viral content and that virality is not a product in itself but an effect. A viral reaction to an image/blog post or a video can occur, but the content cannot be viral through its very nature.

But Is That True? Is It Possible To “Create” Viral Content?

Within this guide to making viral content ……

Read full article via The Ultimate Guide To Creating Viral Content.  From KISSmetrics

How To Make an Eye-Catching YouTube Page

For all small business marketing —  we know the appeal of video and the success of viral YouTube, but it takes more and better to get it right.  Article includes advice and tips.

Excerpt:  Is your brand on YouTube? If so, congratulations on crossing the video content chasm. Video is one of the most time-consuming types of content to produce and doing it well is difficult. Getting it right, though, can pay off in millions (of pageviews), thanks to the wonderous video site we all know and love, YouTube.  ……..

With video a growing component of companies’ content strategies, building a YouTube brand page that stands out from the competition is increasingly important.

Read full article via How To Make an Eye-Catching YouTube Page.  From Contently

Why Johnny Can’t Stream: How Video Copyright Went Insane

Small business need-to-know and news-to-watch.   Advice and takeaways — legal compliance.

Excerpt:  Suppose I could offer you a choice of two technologies for watching TV online. Behind Door Number One sits a free-to-watch service that uses off-the-shelf technology and that buffers just enough of each show to put the live stream on the Internet. Behind Door Number Two lies a subscription service that requires custom-designed hardware and makes dozens of copies of each show. Which sounds easier to build—and to use? More importantly, which is more likely to be legal?

If you went with Door Number One, then you are a sane person, untainted by the depravity of modern copyright law. But you are also wrong. The company behind Door Number One, iCraveTV, was enjoined out of existence a decade ago. The company behind Door Number Two, Aereo, just survived its first round in court and is still going strong.

Read full article via Why Johnny can’t stream: How video copyright went insane | Ars Technica.

U.S. Viewers Watched 36.9 Billion Online Videos in July

Marketing management check out the heads-up statistics on video  — it  is a very important way to go for your brand and sales.

Excerpt:  According to new numbers released by market research firm ComScore, 85.5 percent of people in the U.S. with Internet access watched online videos in July — that’s 184 million people who watched a total of 36.9 billion online content videos in only one month. For comparison, that is equal to every single person on Earth watching at least five videos each

Read full article via U.S. viewers watched 36.9 billion online videos in July | Internet & Media – CNET News.

How to Find the Right Video Production Vendor : Marketing :: AMEX

Good advice and a list of the “to do” to make the video expert hiring process a win.  Marketing

Excerpt:  … you will almost always save more in the long run if you hire the right professional for the right job, rather than trying to learn the expertise you need to do it on your own. Based on our experience connecting thousands of businesses with professional video services on a monthly basis, here’s what you need to know before you hire a professional video production company.

Read full article via How to Find the Right Video Production Vendor : Marketing :: American Express OPEN Forum.

YouTube Updates Platform for Social Good

They also have training for nonprofits beginning July 31st.  Sounds like features for nonprofits are definitely worth checking out.

Excerpt:  YouTube announced two updates to its non-profit program on Friday, streamlining how non-profits and viral philanthropists can use the social video-sharing platform to turn views into action.

Read full article via YouTube Updates Platform for Social Good ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources..

Games Advertising

Get a 17 page report of status in this fast growing segment of advertising — find out what still needs to be done and more.   Great information.

Excerpt: While video games are one of the fastest-growing advertising platforms in digital media today, there are still many components that need standardization. This report identifies potential areas for standardization including: impression measurement, audience metrics and further discusses the need to address interoperability issues as a way to extend advertiser campaigns across platforms.

Subsequent reports may address audience demographics and behavior, best practices and case studies

Read full introduction and download paper IAB – Games.

Best WordPress YouTube Plugins

This is a reprint from 2011 but the tools are great.  Choose the one (s) for you.  Website design

Excerpt:  Tired of copying and pasting the embed HTML from sites like YouTube? Then these plugins are for you.

Check out list of tools via Best WordPress YouTube Plugins – WP Mayor.

How to Choose an Online Video Platform

Marketing and advertising with video.  The how-to choose the right platform for your business OVP.  Small business takeaways in the DIY category.

Excerpt: If you are publisher that is still early in the stages of launching your video publishing efforts, chances are you’re evaluating which online video platform (OVP) is the best fit for your needs. The right OVP will enable you to maximize the visitors and marketing dollars that come with having a video-enabled website.

While choosing an OVP should be simple, the reality is that the process requires a good amount of business planning and research to ensure that you are choosing the right solution for your needs

Read full article via How to Choose an Online Video Platform.  From Mashable

YouTube’s 20 Most-Shared Ads in April

Within the group of favorited ads …small business should find ideas and takeaways for their marketing, advertising and branding campaigns.

Excerpt……..It seems like creating advert videos for YouTube is a surefire way for companies and organizations to get an audience’s attention. Whether it’s a short film, an interactive video or a long-form advertisement, people will watch and share compelling content, and the most-shared ads during April prove it.

Check out the gallery above to view last month’s ads, made by companies like Google, Nike, Tipp-Ex and more. You’ll find many of these videos to be inspiring, funny, tear-jerking, socially conscious and visually stunning. Thanks to our friends at Unruly Media for compiling the list.

See latest YouTube Ad favorites……….via YouTube’s 20 Most-Shared Ads in April.  Via Mashable.

Teamwork on the Fly – HBR

Leadership, management and teams how-to video from Harvard.

Excerpt………Amy Edmondson, Harvard Business School professor, describes how to manage intellectually diverse and geographically dispersed groups.

Play video here……..via Teamwork on the Fly – Video – Harvard Business Review.

Video Boosts Brand Engagement, Site Visits

I think this holds true for most online business but particularly for retailers / eretailers……  does your small business use video yet?

Excerpt……..eMarketer expects strong growth in spending on display advertising, especially video, this year. In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth for rich media ads, however, at just over 4%, as brands turn to true online video instead.

Read full article……via Video Boosts Brand Engagement, Site Visits – eMarketer.

5 Best Practices for Creating Viral Branded Videos

Marketing now requires a learning curve ..Social media and YouTube …go viral and the how-to they have been able to study and document…

Excerpt……….There has never been more opportunity for marketers to generate creative video campaigns that go viral. YouTube recently noted that more than 500 years worth of YouTube videos are watched on Facebook every day, and 700 YouTube videos are shared on Twitter each minute.

And yet, going viral still remains an elusive outcome for the vast majority of brand campaigns. What’s missing?

While many people have an opinion about what causes videos to go viral, there is now a growing body of knowledge based on publisher data analysis, YouTube trends and academic research that can help marketers understand what viral marketing is really about. Here are a few great insights to consider when creating a brand video that will thrive on the social web.

Read full article……….via 5 Best Practices for Creating Viral Branded Videos.  From Mashable

Make a Winning TechStars Application Video

Entrepreneur how-to …..  want to get into an incubator? ….read how to make the required video

Excerpt………If you want to crack the code of getting into an incubator, you’ll need to make “The Video.”

Read full article……..via Make a Winning TechStars Application Video | Inc.com.