Tag Archives: Marketing

How Marketers Can Take Advantage Of Apple’s iOS 6

Well, we all know iOS 6 is here and now we have advice in how to best use it’s technology and features for our marketing campaigns.

Excerpt:  How You Can Take Advantage Of iOS 6 To Improve Your Marketing

Your next question is probably, “What does this mean for me as a marketer?” With over 2 million pre-orders on the first day, the iPhone 5 (which comes loaded with iOS 6) is sure to be in the hands of your customers. Here are a few ways to take advantage of the new features:

Read full article via How Marketers Can Take Advantage Of Apple’s iOS 6.  From Marketing Land

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17 Little Known Social Media Tools You Should Be Using (and Why)

Following our previous post with 5 popular social media tools for marketing, KISSmetrics gives us even more and good detail on 17 useful social media tools for marketing.  Check out previous 5 and the 17 in this article.

Excerpt:  Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it. And it seems that every week there is a new social site launched.

To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service. What’s a marketing professional to do?

To help you cut through the clutter I thought I’d share with you 17 must-use social media tools that have helped my clients and their businesses. You’ll also get my reasons for why you should be using these tools, too.

Read full article via 17 Little Known Social Media Tools You Should Be Using (and Why).  From KISSmetrics

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Five Valuable Tools to Facilitate Your Social Media Strategies

Check out the most popular tools to help you organize the growing social media campaigns.

Excerpt:  Utilizing social media in your online endeavors should be an essential component of your overall strategy. Search engines are being modified to reflect the popularity of powerful sites like Facebook, Twitter and other big-name players. Maintaining a social presence and building a reliable reputation are vital to effective online marketing and networking. Now, as Google+ and Pinterest join the mix, it can become overwhelming to keep track of the multitude of social sites to update regularly. Here are some of the most popular tools to make your job easier.

Read full article via Five Valuable Tools to Facilitate Your Social Media Strategies.  From Blogtrepreneur

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

Four New Charts That Show the Value of Small Business Blogging

Need more proof that blogging is important to your small business?  Check out the stats in these newly issued charts.

Excerpt:  Of course, it’s not just about quantity — quality is also important here. But the HubSpot charts and statistics echo what I’ve seen with my own clients in the past. It takes a little time to gain traction and see results, but when a small business consistently publishes quality content each month, and keeps doing so for several months to a year (and more), website traffic goes up along with other goals — whether it be lead gen or product sales or whatever.

Read full article via Four New Charts That Show the Value of Small Business Blogging.  From Small Business Search Marketing

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business, Website & Digital Media

Which Mobile Channel Will Reign This Holiday Season?

Want to put your efforts in the most popular mobile channels for the coming holiday season — read some study help in choosing.

Excerpt:   This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack? Mobile has changed over the years. Retailers such as Target and Starbucks are using mobile to interact with consumers on a deeper level. “If the recent CMO Council survey is to be believed, you can ask whether marketers are looking at the holiday season differently this year,” said Jeff Hasen, chief marketing officer at HipCricket, New York.

Read full article via Which mobile channel will reign this holiday season? – Mobile Marketer – Content.

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The Beginner’s Guide to Mobile App Marketing

Here you go entrepreneurs, build a mobile marketing app from beginning steps to success.

Excerpt:  Building an app is hard, and marketing an app is even harder. It requires a multi-faceted approach that is coordinated and coherent. Each of the steps above will contribute to a successfully marketed app, but none of them are silver bullets.

Read full article via The Beginner’s Guide to Mobile App Marketing.  From QuickSprout

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

The Five Cs of Opportunity Identification – HBR

Good read on sources to target innovation in your company.

Excerpt:  Simply asking “what job is the customer trying to get done?” can be a powerful way to enable innovation, because it forces you to go beyond superficial demographic markers that correlate with purchase and use to zero in on frustrations and desires that motivate purchase and use.

Seductive simplicity hides a rich, robust set of opportunity identification tools. Through our experience utilizing the “jobs-to-be-done” concept in a range of settings, my colleagues and I have developed five tips for would-be innovators: the five Cs of opportunity identification (modeled after marketing’s famous four Ps — price, product, place, and promotion).

Read full article via The Five Cs of Opportunity Identification – Scott Anthony – Harvard Business Review.

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Filed under Leadership, Operations & Innovation, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

Know Your Customers Wherever They Are – HBR

Good read on today’s customer actions in buying a product.   Business needs to address how to collect and use the data.  Sales

Excerpt: Jane wants to buy a TV and starts her shopping journey with a Google search. She finds an electronics review site, clicks on a banner ad, reads about the product details, and decides to go into the store to see the model. She speaks with a sales associate and posts a picture of the TV on Facebook for her friends’ feedback. She also uses her smartphone to do a quick price comparison, and scans the QR code to get additional product information.

Welcome to problem #1 for retailers: The company knows that a potential customer has interacted with it across a lot of touch points but it has no idea that all these interactions are with Jane. It can track each of these interactions across touchpoints, but doesn’t know how to tie them to an individual customer. Since each touchpoint yields a particular piece of data, this becomes a complex data management challenge.

Retailers are desperate to unlock this intelligence so they can make more personalized offers. Research shows that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more.

Here are four keys to tracking today’s multichannel customers.

Read full article via Know Your Customers Wherever They Are – Josh Leibowitz, Kelly Ungerman and Maher Masri – Harvard Business Review.

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Traditional Marketing Planning Is Wrong for Your New Venture – HBR

Good read — however, for those with current startups and small businesses if you have not already realized this, you may just be LUCKY to be here.

 Excerpt:  Traditional marketing planning (TMP) activities have been a mainstay for the past four decades, but the theories behind them have limited relevance for new ventures facing extreme uncertainty. The old routine of analyzing existing markets, predicting an optimal outcome, and then designing marketing plans to capture that outcome is too slow and cumbersome for today’s startups.

To be successful, new ventures must eschew these theories and instead rely on effectual marketing planning. This strategy uses a different set of management processes focused on speedy action, learning through failure, and a premeditated approach to market experimentation that creates instant feedback. It can help new ventures be more successful, more informed, and more fully understood.

Read full article via Traditional Marketing Planning Is Wrong for Your New Venture – Peter Whalen and Samuel S. Holloway – Harvard Business Review.

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Filed under Entrepreneurs & Startups, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

45+ Social Media and Digital Marketing Events

Are you on their notification list?   We have posted his event board before, here is the current introduction and news.  Good to check out the board frequently and follow  — for all entrepreneurs and small business.

Excerpt:  Whether you’re looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable‘s Events Board has something for you

Check out full list via 45+ Social Media and Digital Marketing Events.  From Mashable

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Filed under Entrepreneurs & Startups, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business, Website & Digital Media

New Marketing Rules: When Social Media Spins Out of Control – Knowledge@Australian School of Business

More information and advice as we progressively establish the best practices of this new world of ours.

Excerpt:  Marketers are in a spin following the Advertising Standards Board (ASB) ruling that brands are responsible for user comments posted on their Facebook pages, and an Australian Competition and Consumer Commission (ACCC) warning that court action can result for larger organisations if inappropriate material is not removed quickly. What do the rulings mean for the future? To what extent can companies control what customers and advertisers say on their Facebook pages or on other social media?

Read full article via New Marketing Rules: When Social Media Spins Out of Control – Knowledge@Australian School of Business.

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5 Ways to Detect Lying Clients by Reading Their Facial Cues : Marketing :: AMEX

This is interesting.  Learn the basics in reading your customer’s or potential customer’s  facial expressions.

Excerpt: The truth lies not in what people say. It is what they say and what they do while they say it that speaks the truth. The truth is revealed through microexpressions, subtle changes in the face that happens for only a fraction of a second. A microexpression is just like any other facial expression (e.g. a wide-open, slacked jaw expressing utter surprise) it is just expressed momentarily, before the person “recovers” to a lying expression that matches their lying words.Once you understand how facial cues work, you can match your clients’ words to their actions and “hear” the truth every single time. Here’s the beginner’s guide to reading facial cues and what your client is really telling you.

Read full infographic here via 5 Ways to Detect Lying Clients by Reading Their Facial Cues : Marketing :: American Express OPEN Forum.

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Don’t Make These Mistakes When Entering a New Market – HBR

Marketing and sales.  Great how-to lessons in this article.  What looks good on paper may not be!

Excerpt: Before targeting a white space do a simple thought experiment: put yourself in the shoes of its natural “owner.” As Innosight Ventures Partner Pete Bonee explains it, “Ask yourself, with some degree of discipline: Why hasn’t this been done before? Who are the people who might have done it? Did they try? Why did they or didn’t they? If the business opportunity is obvious to us why hasn’t it been obvious to other smart people? What do they know that we don’t?”

Read full article via Don’t Make These Mistakes When Entering a New Market – Scott Anthony – Harvard Business Review.

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5 Free Marketing Tools from Google You Need to Know About

Were you aware of these tools from Google?  If not check them out via link.

Excerpt:  With more than 1 billion search queries submitted to Google every day, Google houses a lot of data. Luckily for marketers, Google offers some great tools that provide access to this data. And they are free!

Check out these five helpful tools:

Read full article via 5 Free Marketing Tools from Google You Need to Know About | The Daily Egg.

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The Ins and Outs of Creating a Saleable Product

Guest Post by PR Food Company (see byline)

“You can’t sell ice to Eskimos,” as they always say – even with the smoothest sales pitch, the product itself needs to be worth buying in order to secure a sale.

But there are certain products that push even the limits of this tongue-in-cheek rule, such as the successful market for bottled water, a commodity that literally falls from the sky on a daily basis.

So how do you eke the maximum possible success from your new product? Well, from its initial formulation, to appointing a specialist food PR company – here are just a few things to keep in mind.

1. Source Your Ingredients

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Whether you’re manufacturing foods for retail sales, working in a hospitality environment, or even supplying ingredients for use further down the supply chain, think about where those ingredients come from.

More and more people now look for ethical ingredients – Fairtrade, organic, or simply locally sourced produce are all watchwords in the modern food and drinks industry.

2. Carve Your Niche

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On top of the credentials of your ingredients, think about what niche your finished product is filling. It doesn’t need to be rocket science – The Saucy Fish Co. are an example of how a simple idea – packaging fish with sauce – can create a distinctive and successful business model almost without any effort.

3. Choose Your Allies

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It’s not just about finding customers – you can also partner with other producers to show off your goods in knockout pairings.

Fish and chips, strawberries and cream, wine and cheese – food and drink have gone together in perfect pairings for generations, so if you’re producing half of one of those classic couplings, think about teaming up with another producer who complements your product range.

4. Plan Your Launch

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Once you’re ready to launch your product, make sure you’ve planned when, where and how you’re going to do it.

From high-street samples of energy drinks, to farmer’s markets and invitation-only restaurant launches, there are countless options open to you, whatever food or drink you create.

5. Expand Your Range

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Got one good product? As it becomes better established, you might want to start thinking about expanding your range into related areas or different flavours.

The same rules apply – make sure you’re building on your brand’s existing credentials, and filling a legitimate niche, and your new products have a greater chance of success.

6. Find Your Voice

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Even if your product doesn’t have a distinguishing element of its own, you can create a unique identity through your marketing efforts.

Take Innocent Drinks as an example – simple smoothies, but instantly recognisable by their quirky packaging, chatty text style, and underlying commitment to environmental issues.

7. Tell Your Story

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Food is a uniquely emotional industry – people are passionate about good food, and that includes the people who produce food and the people who consume it.

If your business has its own back-story – like Levi Roots’ Reggae Reggae Sauce – don’t be afraid to put that passion on display and let people know that a real labour of love went into your recipe development.

8. Spread the Word

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The best of products is no good if nobody knows it exists. Get the word out there about your new delicacy, whatever it may be.

Whatever your area of specialty, there’ll be a marketing company out there to match it, and that gives you the best chance of promoting your product in a way that connects best with your target audience.

This article was presented to you by food PR company – Sauce Communications in London’s Woodstock Grove studios, a specialised food and drink public relations agency, marketing, branding and design consultancy for bars, pubs restaurants hotels.   Sauce Communications have worked with top-name chefs, Michelin-starred restaurants and premium drinks brands, among others.

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