Tag Archives: SEO

Building The Implicit Social Graph

This is a reprint from last year but well worth your read if you missed it.  The ranking for the search engine is imperative.

Excerpt:  You can be certain Google is building an implicit social graph:

“we studied the implicit social graph, a social network that is constructed by the interactions between users and their groups. We proposed an interaction-based metric for computing the relative importance of the contacts and groups in a user’s egocentric network, that takes into account the recency, frequency, and direction of interactions” – Google

Read full article via Building The Implicit Social Graph | SEOmoz.

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Why Changed Goals Require Changed Metrics

Important read with small business takeaways.  Explore why your ROI has probably changed and what to do about it.

Business needs, changes in management, competitive pressures, or any combination, can lead to significant changes in paid search goals. Where the enterprise was using paid search for brand awareness and customer acquisition and was happy to invest in future growth, now the goal shifts to making search profitable in the immediate term, or vice-versa.

The beauty of paid search is that we can turn on a dime to hit those new goals.

The problem is that flawless execution will produce “bad” year-over-year comparisons that are a natural consequence of the change in goal. Senior executives in other departments and consultants (having no institutional memory) will proceed to beat up the paid search manager for doing her/his job well.

Read full article via Why Changed Goals Require Changed Metrics.  SEO Search Engine

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Blog Headline Writing – Big Site Secrets

Small business how-to  —  read how the big sites LEARNED the difference needed now for attracting readership — these sites are really catering to search engines now and that is a different ballgame.

 Excerpt:  Traditionally, headlines written by journalists have emphasized clever wording. They are meant to grab the reader’s attention, either on the newsstand or while the reader is perusing the pages. Often, they might incorporate a pun, alliteration, or play on an emotion like fear. And, in the early days of online journalism, that’s the way headlines were written. They were clever and clickable. Then, SEOs came onto the scene with bad news: search engines didn’t understand cute plays on words. The SEOs wanted simplicity, relevance, and keywords. A headline, which usually appeared on the page and doubled as the title tag in the code, should clearly state what the article was about.

Read full article via Blog Headline Writing – Big Site Secrets | Neuromarketing.

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SEO Strategies: On-Page & Off-Page (Infographic)

Source: seopalbg.com via Angie on Pinterest

 

 

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The seoPM Jedi Master Test – Awesome! (Infographic)

Source: seomoz.org via Angie on Pinterest

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The SEOMoz Top 10

Recommended for all small business marketing management.  This is a list of 10 links with a short definitition per each.  Great selection and top pick.

Excerpt:  From Ireland and New York to Montenegro and Milwaukee, Roger has been traveling the globe sharing his love for SEO, inbound marketing, and cupcakes. To entertain him on his travels, Roger’s been crawling the web for world-class articles to share with you! Here are his top picks:

Read full list here via The Moz Top 10.  From SEOMOZ

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Local SEO and Its Contributions to Start-up Businesses

Guest Post by Emma Tomlinson

Major search engines like Google, Yahoo, and Bing are now more advanced and sophisticated. Their search algorithms have been developed to better cater to end-users.

One particular example is local search ranking. Imagine this: when you search for “Chinese restaurants”, you normally include a place along with the keyword to specify which location you want to find such establishments. Although this is the usual practice of browsers, this is really not necessary every time you search, especially since Google most likely knows where you are—don’t be scared of that fact.

So from the perspective of businessmen, it really means that we all have to target those customers who want geographically-specific results. Why? Because they are our biggest potential clients.

Why else would they search for “[keyword+place]” if they are not interested in the products or services offered?

This is REALLY big news for us entrepreneurs. It means that we have to cater to those “localised” queries if we want to stay on top of results pages.

If you need further convincing, here is what you need to know:

Local SEO …

Allows for an affordable access point into marketing
Although the use of the words “cheap” or “inexpensive” may be relative to your definition and mine, it cannot be denied that local SEO is cost-effective.

Now what does that even mean?

With other kinds of Internet marketing endeavours like Pay-Per-Click (PPC) or banner advertisements, you are paying for each visitor to your site. But with this localised search engine optimisation, you only have to pay professionals to tweak, enhance, and promote your website. After that, you are basically getting  free and unlimited traffic from search engines.

Gives leverage to smaller and younger businesses
One of the rigours of starting a business is the fact that you still have to introduce it to the industry. And if that particular industry is already dominated by world-renowned brands/companies, it can be quite intimidating to do so.

But not with local SEO. It allows you to level up with bigger and “older” companies simply by putting you in front of Internet surfers who are using search engines to browse for “local” products and services.

But first, how does Google, Bing, and Yahoo “find” your pages? Your keywords play a great role in this, specifically if they are relevant to a query. This is why it is ideal to use search terms and phrases that are specific and location-based.

Provides long-term marketing and advertising solutions
Building a reputation or familiarity with your customers is a tricky task, and more prominently so when you are just starting your enterprise.

But again, local SEO is the solution. It allows your domain to continuously appear on search results pages, provided of course that you are implementing clever optimisation techniques. And by being a constant on SERPs, you will be more familiar to Web users in your community.

Offers enhanced monitoring and tracking of results
Because of developments in Web analytics, it is now easier to monitor and track your SEO campaigns, including local ones. The best one that I can recommend is Google Analytics. This is a free service offered by the company that allows you to view near-accurate statistics about the visitors on your site, your bounce rate, and where your visitors came from.

CONCLUSION
Local SEO has immense contributions to your online marketing efforts. But apart from it, you should also keep your conventional optimisation methods updated.

About the Author:   Emma Tomlinson is the Head of Retail at Smart Traffic, a UK-based specialist company concentrating on Search Engine Optimisation.

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6 Steps on How to Cash-In on the New SEO

Great how-to in this article for changes challenging us all.

 Excerpt:  Author Rank. Panda. Penguin. Mobile. Google+. If you think about it, these things were not on most SEO and online content marketer radars in the early 2011. But in just a year’s time, they have become major components of Web marketing.

Have you responded to these changes? Have you learned how to tap into the potential of these developments and increase exposure for your brand, traffic to your site, and money in your bank account?

If not, now is the time to jump on board. Let me show you six general steps you need to take to cash in on the new SEO and finish 2012 strong:

Read full article via 6 Steps on How to Cash-In on the New SEO | Search Engine Journal.

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Audience Aligned: Why Web Search Optimization Is The Top SEO Today (Infographic)

As a brand, there’s nothing worse than climbing a long ladder day after day, month after month, only to discover that it was propped against the wrong tree. Unfortunately, this is exactly what many brands and agencies are doing by following search engine optimization practices.

If SEO is what you’re doing, you’re working to please Google, not the people who control your profits. Enter web search optimization (WSO), a comprehensive, people-centered approach to taking control of your search traffic.

Alchemy-Viral-SEO-2KF2
Via: www.alchemyviral.com Find more amazing infographics on NerdGraph Infographics
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6 Critical Action Items B2B SEOs Need to Consider With Converged Media

Good information with lots of advice and how-to.  Marketing continues to evolve — even faster today with social media and mobile demanding new skills and new strategies.

Excerpt:  Converged media represents the utilization of two or more channels (paid, owned, and earned media) working in concert and enabling brands to reach their target audience regardless of channel, medium, or device.

Read full article via 6 Critical Action Items B2B SEOs Need to Consider With Converged Media – Search Engine Watch (#SEW).

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The Death Of SEO: The Rise of Social, PR, And Real Content

What do you think?  Is SEO on its way out?  Could it be because too many have found ways to manipulate SEO?  This article drew a flood of comments, particularly from the SEO community.  Good read and recommended for all marketing.

Excerpt:  … “Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.”

I posted his statement on my blog and immediately received a flurry of comments; many from his colleagues in the SEO industry who wanted to:

Read full article via The Death Of SEO: The Rise of Social, PR, And Real Content – Forbes.

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Why You Should Focus Your SEO | More Than 4 Words

Some “long tail” keywords advice, how-to and why.  Marketing and website

Excerpt: I know of many marketers who spend a lot of effort, time and money trying to get their websites to rank high within search engines for head terms, high volume keywords such as bricks, rainwater harvesting, loft insulation, wall ties, LED lights, cladding, aluminum cladding, roof tiles, silver taps and so on. Whilst these types of keywords are attractive because they come with high volumes of traffic it’s not really what you should be focusing ALL of your time, effort or money on. I haven’t come across many marketers who spend time looking at or focusing on the ‘long tail’, you know, the one’s who are about to send you an enquiry. Let’s just remind ourselves of what the long tail actually means:

Read full article via Why you should focus your SEO on those who use more than 4 words.  From Pauley Creative

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5 Small Business SEO Campaign ROI Secrets

This is a good article and timely.  SEO management, though critical —  for the small business owner, it can be daunting.  Good advice to use.

Excerpt:  SEO is a competitive place. With such a strong emphasis on specific SEO mechanics and tactics, it’s easy for small business owners to lose the forest for the trees.

A disciplined approach that surrounds sound SEO with best-in-class measurement and evaluation techniques is critical. Furthermore, tight integration between SEO and other marketing processes such as email nurturing and sales CRM might just make the difference in achieving a positive ROI for SEO

Read full article via 5 Small Business SEO Campaign ROI Secrets ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources..

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Just How Interested Is the World in SEO? [INFOGRAPHIC]

Here is an infographic on Mashable site for you.   Since SEO is in 100s of articles today, these are interesting stats.

Excerpt introduction: How big is the SEO industry on the Internet? Really big, according to a new infographic by Spanish-based SEO service provider BlueCaribu.

In fact, the infographic reveals that 3.5 people look up the term “SEO” on Google each second and 9.1 million web users are digging up information on the topic each month.

People are getting their information about search engine optimization (SEO) from a variety of ways. There are 863 million websites worldwide that mention the term “SEO” and 164,000 YouTube videos are indexed with the topic.

Los Angeles may be the number one city in the U.S. to search for SEO, but India is the top country with an interest on SEO strategy, followed by Pakistan and the Phillipines. The U.S. is ranked fourth, while Canada snagged the fifth spot.

See introduction and infographic here via Just How Interested Is the World in SEO? [INFOGRAPHIC].  From Mashable

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4 Ways to use Bing Webmaster Tools for SEO

Have you tried the new Bing tools?   I haven’t either, but after reading this I plan to do so.  Website

Excerpt: On June 6, Bing announced significant and awesome upgrades to Bing Webmaster Tools. This may be news to you, as Bing has a tendency to fly under the radar. Indeed, it seems these exciting, free features are hardly getting the attention they should at the moment. Which is a shame, because Bing Webmaster Tools has a hell of a lot to offer.

Below are four specific ways you can use Bing Webmaster Tools to improve your SEO endeavors.

Read full article via 4 Ways to use Bing Webmaster Tools for SEO.  From Luna Metric

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